ERA Landmark Real Estate Broker/Owner Robyn Erlenbush and Operations Manager Kelly Lawlor Bresnahan attended the ERA® Broker Business Forum; a collaborative business-building event hosted by global real estate company ERA Franchise Systems LLC September 16-18 in Florham Park, N.J.

“This event is a fantastic opportunity for ERA brokers, who are determined to grow their business, to gather together to collaborate, grow and learn from the smartest and most innovative entrepreneurs our community has to offer,” said Charlie Young, president and CEO of ERA Real Estate.

Erlenbush and Bresnahan were featured speakers during the Profitability Workshop led by Jeff Riber, ERA Real Estate’s Vice President of Strategic Consulting. Erlenbush also led a discussion…

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One of the more challenging personal experiences I had during the "Great Recession of 2008-2011” was watching hard-working families lose their homes to short sales and foreclosures.  Through circumstances not of their own choosing, many lost jobs, had medical challenges, or could not find work, and they were left with no choice but to walk away from their homes.  As I spent many hours listening to their stories and trying to advise them on options, I felt like a grief counselor, watching the different stages of emotion - first denial, then anger, sadness, and finally acceptance.  For many, their personal identity and self-worth were attached to where they lived and how they kept their home.  Their family unit was defined by their street address.  We sold…

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