Community News

Published in the Bozeman Chronicle, April 2008. Traditionally, the onset of spring is the beginning of the busiest home buying and selling season. So if you have been waiting for the weather to turn, now is the time to think about readying your property to be put on the market. With a larger inventory of homes currently on the market than in the past few years, it is more important than ever to ensure that your home stands out from the crowd within its appropriate price range.

First, pricing your home correctly from the onset is essential to successful selling. As soon as you decide to put your home on the market, it becomes a commodity for sale and must be viewed and marketed as such. Determining a competitive, reasonable offering price is the key to a timely sale. Knowing the background of comparable sales in the neighborhood is obviously important, but it must be coupled with the supply and demand for the location, size of the home, etc. The home's condition is another consideration when compared to other homes that are currently on the market. If the competition is all in move-in condition, and your home is in need of updates, the price must be willing to reflect this. Also, keep in mind the timeframe in which you honestly need to sell the home. If urgency is imperative, then you may need to price it on the low end of the proper price range in order to move more quickly. Finally, take note that when homes are overpriced at the initial time of listing and have undergone several price reductions, they often end up selling for even less than their worth.

Next, take some time prior to placing the “For Sale” sign in the front yard to complete home improvement projects, improve the exterior appeal, and stage the interior of your home. All are essential to get the attention of today's buyer and will certainly pay off in terms of the final sales price and time on the market.

If you have been in the middle of one or several do-it-yourself projects, it is definitely time to finish them up prior to potential buyers viewing your home. Curb appeal is a much-used term, but its importance is paramount. If the prospective buyer is not compelled to actually get out of their vehicle and walk up to the front door, it doesn't matter how much potential the home has.

Once a buyer has decided to view the home, the first impression must make a huge impact. Hiring a staging professional is certainly an option if your budget allows. A home stager can make the most of your personal belongings or bring in furnishings that will best showcase your home's possibilities and bring out the maximum value possible in the home. Generally speaking, the cost of this service is almost always less than the initial price reduction of an unsold, listed property. Montana Home Staging and Staging Spaces, companies servicing the Bozeman and surrounding area, both offer a wide variety of services with the goal of turning a “house hunter into a home buyer.”

Staging has been on the rise in recent years with statistics to back up its effectiveness. The payoff can truly be great. One local staging company is credited with transforming a home that was sitting on the market for 12 months into selling in 4 weeks. National statistics show that staged homes generally sell in ½ the time of unstaged homes. Additionally, according to a 2007 survey published by homestagingresource.com, the cost of professional home staging can garner a 343% return on investment in terms of an increase in sales prices. Furthermore, 91% of real estate agents nationwide now recommend this service. These numbers are both up from the same survey in 2003 when the return on investment was estimated at 169% with a 76% agent recommendation rate. In fact, the only category that received a higher return on investment is “Clean and De-clutter” due to the fact that the cost involved is so minimal.

Small changes can really make a big difference when positioning your home as the best deal in your price range. If buyers leave your property with a memorable impression of it, you will have a much better chance of selling your home at the best possible price in the shortest amount of time, which is very important in this competitive market. Keep in mind that being proactive is the best first step to a successful real estate sale.

Robyn Erlenbush is the owner of ERA Landmark Real Estate (with offices in Bozeman, Big Sky, Livingston, and Clyde Park) and Intermountain Property Management. She can be reached at robyn@eralandmark.com.