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Market Watch

The Importance of Professional Photography in Real Estate Listings

Posted on February 22, 2024 by ERA Landmark

If you’re in the process of selling your home, you may be wondering whether it’s worthwhile to have your real estate agent invest in professional photography services for your house listing. The short answer is yes: professional photography is well worth the investment if you want to get the best possible offer for your home. Below, we break down why it’s a smart decision.

1. A better first impression. The first step most prospective buyers take when looking for a new home is to visit a real estate website or app and browse the listings. As a seller, you only have one opportunity to make a favorable impression on these potential buyers – and high-quality, well-staged professional photos can be a deciding factor in whether a house hunter moves forward with pursuing your listing or clicks onto another property.

2. More detail. Experienced real estate agents help direct their photographers with plenty of tips and tricks for showcasing a home’s best features, focusing on elements that make the property more appealing to potential buyers. The photographers can use sophisticated equipment like wide-angle lenses to successfully convey the size and space of a given room, and they know how to take advantage of lighting and other techniques to highlight unique details that might otherwise be overlooked. If you provide buyers with high-resolution photos, they can get a much clearer idea of what your property looks like, and they’ll know what to expect if they decide to tour it in person.

3. A sense of distinction. In the competitive real estate market, differentiation is key. Professional photography elevates your listing and makes it look and feel more upscale. It also demonstrates to potential buyers that you are a serious seller with a real estate agent who has put time and resources into properly advertising your property. 

4. More effective marketing opportunities. Professional photography isn’t limited to just online listings; high-quality images can be used to provide a consistent, polished look across a range of marketing materials, from brochures and flyers to social media posts. This enables you to cast a wider net and reach more prospective buyers.

If you’re still not convinced about your real estate agent taking the time to hire a professional photographer for your listing, consider this: studies have shown that homes photographed professionally sell more quickly – and for more money – than those without professional photos. When you invest in professional photography, you’re investing in the success of your listing by enhancing visibility, appeal and engagement. As the old adage says, “a picture is worth a thousand words”; in the case of real estate, it might just be worth thousands of dollars.

Source: ERA In Your Corner

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